Case study · Cybersecurity

Pipeline acceleration on SOC & governance offerings

A cybersecurity-focused IT services firm wants to generate opportunities with mid-market and enterprise accounts (CIO / CISO). Here is the program activated on iTPro.fr and the results achieved in 8 weeks.

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— Context

A cyber IT services firm facing hard-to-reach CIO / CISO targets

A cybersecurity-focused IT services firm wants to generate opportunities with mid-market and enterprise accounts, among CIO and CISO decision-makers.

— Program activated

Media coverage + integrated marketing programs

A complete orchestration across the target iTPro.fr audience to turn thought leadership into measurable pipeline.

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5 expert content pieces on strategic topics: threats, compliance, Zero Trust, modern SOC.

workspace_premium

Stronger credibility among IT & security decision-makers.

campaign

Thought leadership across iTPro.fr's target CISO / CIO audience.

Amplification through social media and themed newsletters.

style

Optimization with high-impact formats.

radar

Intent detection, renewed outreach.

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Generation of qualified contacts & enrichment for sales teams.

schedule Over 8 weeks

Tangible & measurable results

A concrete demonstration of the impact of an orchestrated influence strategy on a qualified IT audience.

+280%

qualified reach

vs organic distribution

+62%

engagement

on CISO audiences

190

leads generated

with two white papers

qualified SQLs

Sales Qualified Leads

1 M€+

opportunities identified

−30%

cost per lead

vs LinkedIn Ads

— Reassurance

What marketing leaders
who work with us say

See detailed use cases arrow_outward

This set-up relied on the iTPro.fr audience. The media kit details it — enough to judge whether your target is in it.

picture_as_pdf Get the iTPro.fr kit

Next step

Ready to accelerate your campaigns to IT decision-makers ?